Maryam Mahjoub
Verified Expert in Marketing
Marketing Expert
Maryam是一位专注于B2B企业营销和战略的数字营销专家. As SIMBA Chain's CMO, she executed a successful go-to-market strategy, securing major industry partnerships. Her SaaS, A/B testing, ABM, 而潜在客户生成技能总是能提高转化率,缩短销售周期. 在ConsenSys, Maryam获得了Swift、日立(Hitachi)和福特(Ford)的机会. As a hands-on, analytical, creative consultant, she has improved marketing strategies for various companies.
Project Highlights
Expertise
Work Experience
Chief Marketing Officer
SIMBA Chain
- Launched the go-to-market strategy for Blocks, leading product marketing and driving communications, positioning, 以及与富士通合作的潜在客户活动, Deloitte, Mondelez Foods, and Volvo.
- Developed the digital strategy that included a new website, improved SEO and SEM, content management, and digital ads with AdWords, LinkedIn, and AdWork Media. 这有助于将MQL到SQL lead的转化率从12%提高到20%以上.
- 与销售和产品团队合作开发中游渠道内容和销售支持材料,以帮助缩短销售周期.
- Worked with partners including Capgemini, Atomic32, Deloitte, 和超级账本基金会创建联合营销材料和联合上市策略.
- 开发了基于客户的营销活动,带来了超过30%的参与度和四个机会——每个价值约80美元,000—with a $2,000 budget.
- 创建持续的投资者材料和B轮融资平台,每月董事会报告和更新.
Management Consultant (Owner)
Mahjoub Consulting
- Helped 8+ companies across healthcare (HL7, Komodo Health), fintech (Soramitsu), martech (Verasity), and other industries with their marketing needs, from branding to demand generation, product launch, press releases, and marketing.
- Increased B2C app downloads for Verasity from 130,000 to over 300,通过有机和付费社交媒体管理(通过Hootsuite),在6个月内获得6000万美元, public relations, and UX improvements.
- Reduced cost per lead for Komodo Health by 10%, improving their go-to-market strategy, 简化从市场到销售的潜在客户管理流程, 并通过有针对性的销售支持材料提高转换率.
- 在产品发布前,将Soramitsu的社交媒体知名度提高了200%以上, 旨在提高消费者应用的首日转化率.
- Rebranded HL7 and launched their new website, 帮助增加会员和活动出席和赞助.
Head of Marketing
ConsenSys
- Led brand development, product positioning, 并为企业产品营销三方面的发展.
- 创建了一个潜在客户和增长战略,为Swift带来了机会, Hitachi, and Ford, amongst others.
- 通过使用活动表现数据改善活动参与,降低了获取成本. 加强了基于客户的营销策略,并推出了一个新的网站,用于需求生成和渠道优化.
Senior Manager, Partner Program
Canada Post
- Launched the organization's partner program, 负责9亿美元的流通性收入和200美元,000 operational budget. 开发合作伙伴层级、激励机制、培训和支持计划.
- 每年净收入超过年度目标至少130%.
- 领导合作伙伴收购战略,将合作伙伴从2011年的350个增加到2013年的650多个.
- 为合作伙伴推出了一个新网站,并实施了需求产生战略, increasing lead generation from 850 per month to over 3,000.
Project History
SIMBA Blocks: Demand Generation
http://simbachain.com/resources/推出了一个专门为通过高价值内容产生需求而设计的新网站, boosting MQL to SQL lead conversions from 12% to over 20%.
我们通过向访客询问他们的区块链之旅和行业来个性化用户体验, 通过自动化和个性化的电子邮件引导他们走向量身定制的需求生成路径.
我们还领导了一项利用Google Ads和LinkedIn的收购策略, 与网站的新消息保持一致,以确保无缝的用户体验.
项目的成功标志着网站访问量增加了300%,营销合格潜在客户(MQL)到销售合格潜在客户(SQL)的转化率从12%提高到20%以上. Esteemed partners like Deloitte recognized our success, 进一步验证我们有效的需求产生和广告策略.
Verasity: Branding and Product Launch
http://veraviews.com/Led the launch of VeraViews, a martech solution designed for fraud management, 从腾讯和Brightcove等公司获得了大量的自然流量和合作机会.
Leveraging my product marketing expertise, 我精心设计了一个引人注目的故事,引起了观众的共鸣. 我对web UX的理解指导了以用户为中心的网站的设计, 促进有机的社交媒体参与和需求生成. 我混合使用了有机和付费的社交媒体策略来做广告, 确保在所有平台上传递一致且有影响力的信息.
SIMBA Chain: Account-based Marketing
Led an account-based marketing (ABM) campaign with $2,000, garnering 30% engagement and four opportunities, each worth $80,000+.
In November, we launched a mixed-media campaign, reaching 80 individuals with a customized gift set, 包括一个印有我们产品名称的个性化乐高盒子. Each box featured unique packaging, messaging, and a QR code.
QR码将每个收件人引导到个性化的登录页面,其中包含为其行业量身定制的内容, blockchain journey, 以及通过市场细分确定的潜在机会. Each recipient also received a LinkedIn message, call, 和我们的业务发展代表(BDR)的电子邮件, 确认收到礼品并开始对话, 展示我们对潜在客户开发和销售支持的承诺.
The campaign yielded encouraging results, 超过30%的收件人访问了他们的个性化登录页面,我们的BDR发起了与四家公司的对话.
Education
Master of Science Degree in Healthcare Leadership
University of Denver - Online
Bachelor's Degree in Psychology
University of British Columbia - Vancouver, BC, Canada
Certifications
Project Management
University of British Columbia
Skills
Core
Content Strategy, Product Marketing, Market Research & Analysis, Strategic Marketing, Lead Generation, Digital Marketing Strategy, Social Media Strategy, Brand Marketing, Go-to-market Strategy, Marketing Mix, Content Marketing, Marketing Analytics, Marketing Leadership, Conversion Rate Optimization (CRO), Funnel Optimization, Marketing Strategy, Google Ads, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Sales, Copywriting, Account-based Marketing (ABM), SEO Tools, Product Positioning, Branding, Content, Social Media, SEO Content, Marketing Technology (MarTech), Marketing, Digital Marketing, Public Relations (PR), Organic Social Media, Software Sales
Platforms & Tools
Google Analytics, Mailchimp, HubSpot
Business Models
SaaS产品营销,B2B,企业对企业(B2B), B2C
Other
Data Management, Healthcare, User Journeys, Research Methods, Websites, B2B Lead Generation, Demand Generation, Brand Development, Sales Strategy, B2B Partnerships, Startups, Client Presentations, Events, Growth Marketing, Sales Funnel, Hotjar, Semrush, Hootsuite, Project Management, Analytics, UX Analysis, Statistical Analysis, Statistics, Paid Search, Growth Strategy Consultants, VWO, Strategy, People Management, Investor Relations, Competitive Analysis, Mobile UX, Team Leadership, Community Growth, Hiring, Business Processes, Operations Management, Advertising, Salesforce, Budgeting, Customer Acquisition, Competitor Analysis & Profiling, Web UX, Press Releases, Channel Management, Sales Support, Direct Marketing, Team Management, Product Launch, Market Segmentation, Cross-functional Team Leadership, Project Scoping, Project Design, Project Budget Management
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