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Amy Mew
Verified Expert in Design
Designer
Amy is a UX designer and researcher with over 15+ years of professional experience working with advertising and branding agencies on projects for small startups to Fortune 500. She has worked in-house and remotely with multidisciplinary teams of all sizes to help guide a product's functionality, development, content, 并将版面布置成引人入胜的, 有益的经验. Amy is always on the lookout for exciting and innovative collaborations.
Portfolio
工作经验
UX设计和研究主管(通过Toptal)
DECIEM
- Represented customers' needs across the product and design lifecycle from discovery through design validation and customer adoption.
- Informed, contributed, and consulted on product requirements for the best eCommerce user experience and translated those requirements into high-fidelity wireframes optimized for mobile, tablet, 桌面界面.
- Advocated for the importance of user research within the organization, ensuring that design decisions are based on evidence and insights rather than assumptions or preferences.
- Conducted a comprehensive heuristic analysis of direct and indirect competitors to understand the strengths and weaknesses of various eCommerce features for Deciem's brands—The Ordinary and NIOD.
- Designed and executed heuristic analyses and remote usability studies, 包括A/B测试和用户访谈. Analyzed and synthesized the results to generate strategic and tactical insights with actionable recommendations.
- 利用研究见解来创建人物角色, user journeys, 消费者需求状态, 以及创新的用户体验策略.
UX设计和研究主管
Mewtate
- Worked on contract work with branding and advertising agencies for small startups to Fortune 500, 包括像NFL这样的公司, Amgen, Toyota, and Disney.
- 定义的功能, content, navigation, 以及通过原型建立的交互模型, 页面级线框图, sitemaps, 过程流程图, use cases, 内容矩阵.
- Generated the user requirement definition by leading and participating in creative brainstorming and working sessions with internal and client teams.
- Presented deliverables and recommendations to clients and led related meetings.
- Led the user persona research and documentation to express major needs and expectations of the most important user groups.
- Worked closely with 内容策略 to develop content and data models, nomenclature, and taxonomies.
- 研究并推广最新的工具, methodologies, practices, 以及与该领域相关的趋势.
- Contributed to the overall strategic direction and vision of projects, 在紧密的组织中做出积极的贡献, 多学科团队环境.
- 进行了多种一级和二级研究方法, 包括与关键利益相关者的访谈, observation, surveys, 可用性研究, 并提交了调查报告.
- 进行启发式模式分析, 用户体验和竞争性审计, and delivered reports outlining opportunities for improvement and guidelines to support a best practice experience.
UX Design Lead
Vertic
- Spearheaded a year-long UX definition phase to transform a fragmented, complex, 并将限制性经验统一起来, simplified, 主要软件客户端的以客户为中心的社区中心.
- Brought the customer-first strategic vision to life through user and business requirements, site maps, user flows, 数百个线框图和模块, 功能规格说明.
- Led client presentations and UX workshops and presented concepts with concrete tactical rationale.
- 与跨职能战略团队合作, UX designers, UI designers, developers, 项目经理.
高级产品设计师
Boldium, LLC
- Collaborated with a multidisciplinary team to develop the UX strategy and concepts for a new SaaS product aimed at digitizing the design process for all footwear companies.
- Conducted one-on-one interviews with end-users to understand the footwear industry and audience needs.
- Brought the UX research to life through detailed personas and user journeys to drive the UX design strategy.
- Gathered product requirements from stakeholders and user interviews.
- Created a feature prioritization matrix that detailed the product roadmap and defined the focus of the MVP.
- 设计详细的用户流程、站点地图和线框图.
UX Analyst
联合电力合作公司.
- Provided a heuristic analysis of the UX design and usability of three HCM software solutions—Workday, Dayforce, and Ultimate.
- Created the evaluation criteria based on Jacob Nielsen's ten heuristics and scored each HCM solution.
- Delivered findings reports, ranking each HCM system and outlining best practices for HCM solutions.
高级可用性顾问
Siegel+Gale
- Contributed to the UX strategy and design of brand experiences for clients like the Four Season Hotels and Resorts, 索尼PlayStation, 和大学理事会.
- 与数字战略家进行交流和合作, 内容策略, 品牌形象设计师, and developers.
- Crafted personas, sitemaps, site flows, wireframes, use cases, and prototypes.
- 计划并执行可用性研究(一对一访谈), surveys, and 可用性测试) and provided a report of the analysis relating to the usability issues, including those specific to the test and any additional ones observed.
- Mentored and managed junior to mid-level user experience designers.
高级信息架构师
Proxicom
- 与大型视觉设计师团队合作, 信息架构师, 业务分析师, 账户经理, 内容策略, 开发人员对丰田的重新设计.com, mazda.Com和infinitiusa.com.
- Engaged in the website development process from RFP to project inception (discovery and strategy) to implementation (design and development.).
- Contributed to developing UX-driven automotive advertising campaigns that were engaging, 有效的营销策略, 以及相关且有用的用户体验.
- Focused intensely on the automotive industry and what incentivized users to keep moving down the automotive shopping funnel.
信息架构师
Razorfish
- Contributed to the UX strategy and design of web experiences for clients like Southern California Edison, Disney, and Toyota.
- 创建研究和设计成果:研究计划, 可用性测试, reports, personas, user flows, 带注释的线框图, sitemaps, 以及客户旅程地图.
- 与数字战略家进行交流和合作, 内容策略, 视觉设计师, and developers.
Education
心理学学士学位
加州大学圣克鲁斯分校-美国加州圣克鲁斯
Skills
Tools
Sketch, InDesign CC, InVision, Adobe体验设计(XD), Figma, Miro, Adobe InDesign, OmniGraffle, OptimalSort, Adobe Illustrator, Usertesting.com, Google Docs
Languages
HTML
Platforms
iOS, Windows Mobile, 微软表面, Android
Other
Fantasy Sports, 可用性测试, 带注释的线框图, Personas, 响应式用户体验设计, 用户旅程地图, 用户体验(UX), 利益相关者的采访, User Research, Sitemaps, 信息架构(IA), 竞争对手分析 & Profiling, User Flows, Wireframing, 响应式网页设计(RWD), 快速原型, Mobile UX, UX Design, UX Research, eCommerce UX, eCommerce, 启发式分析, 竞争分析, 移动用户体验设计, Product Design, 界面设计, UX Wireframes, eCommerce UI, Conversion, 远程用户测试, Use Cases, Card Sorting, User Interviews, Lean UX, A/B Testing, UX Mentoring, User Testing, Market Research & Analysis, 概念设计, Focus Groups, 幻想联赛, 漏斗优化, User Personas, 旅程的映射, 响应设计, ServiceNow, Crowdsourcing, Mobile Apps, 创业咨询, Brainstorming, Mobile Video, Modular Design, Registration & Sign-up, 能源公用事业, 企业网站, Task Flows, Mobile First, 游击可用性测试, UX Sketching, 概念草图, Prototyping, UX Strategy, Psychology, UX Audits, 可用性分析, Findings & 建议报告, SaaS, Workday, 设计指导方针, 启发式评估, 启发式评估, 启发式报告, Mentorship & Coaching, Mentorship, B2C, UI Design, Checkout, 远程可用性测试, 无节制远程可用性测试, Userlytics
Experience
Tools
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