海伦·伍德,英国伦敦设计师
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海伦木

验证专家  in Design

Designer

Location
英国伦敦
至今成员总数
2019年9月11日

海伦是一位富有创造力的用户体验总监,对设计充满热情, UX, UI, 以及整体的客户体验. She has built and managed large UX teams for enterprise clients and still likes to do some hands-on work to stay relevant in the industry. She has often been brought into jobs to "rescue" problematic projects and has done so with great success.

Portfolio

工作经验

执行创意总监

2019 - 2019
IBM
  • Led user experience strategy and the UX and design team on an enterprise digital transformation program of all the government services in Abu Dhabi, 阿拉伯联合酋长国. 我代表阿布扎比智能解决方案服务管理局.
  • Brought in as a consultant for a failing project where there was no consistency in the user experience.
  • 负责在强有力的领导下扭转项目.
  • Came up with a UX strategy meaning this vast site could evolve and be scaleable moving forward.
  • Taught the business how to approach UX, what the value in UX is to the business and the end-users.
  • 设计了一个新的用户体验架构作为构建的基础.
技术:苹果主题, Adobe Photoshop, Sketch

执行创意总监

2019 - 2019
Darkmatter
  • Served as the executive lead for user experience strategy and the UX and design team on an enterprise digital transformation program of all the government services in Abu Dhabi, 阿拉伯联合酋长国. 我代表阿布扎比智能解决方案服务管理局.
  • Completely transformed the direction of this program ensuring it is user-centered and not tech-led.
  • Rearchitected the entire UX of the site which will contain journeys for 80 different government entities. 这是一个由350名数字专家组成的大型项目.
  • Presented the plan to change the UX and effectively start the UX again as the way the site was architected meant it wasn't scalable and therefore led to many inconsistencies across the digital experience.
  • Received the go-ahead to rearchitect the site and change the direction of the UX from Her Excellency, 总干事.
  • Set my plan for the UX team in place which consists of UX designers, UI设计人员, 用户研究人员, 内容编写者(英语和阿拉伯语), 徐经理, front end developers (to build the design language system) and a scrum master (totaling 25 people for the core UX team).
技术:苹果主题, Adobe Photoshop, Sketch

用户体验实践主管

2017 - 2019
Gov.英国司法部
  • Streamlined services and improved user experience across digital engagement points for the Ministry of Justice.
  • 聘请了一个由35名UX组成的新团队, UI, 用户研究人员 and content writers to work on the Criminal Justice System Common Platform.
  • Directed and mentored the design team and the UX strategy across the digital transformation program.
  • Received very positive results and had a huge impact on areas including making it easier for Court Clerks to manage criminal cases through the courts and speeding up a very slow paper-based process taking weeks to process into hours or minutes in some instances.
技术:Zeplin, Adobe Photoshop, Sketch

用户体验主管

2016 - 2017
捷豹路虎的Spark44
  • Managed a growing team (team of 25) of user experience architects and designers helping Jaguar Land Rover define and execute their digital transformation roadmap.
  • Provided user experience team leadership across multiple locations. Supported clients in digital transformation strategy through improved customer experience.
  • Collaborated with internal teams and clients helping to break down silos.
  • 已建立的用户体验方法.
  • 集成以证据为导向的数据与客户洞察和分析.
  • 通过增强客户体验改进用户旅程.
  • 驱动过程和需求.
技术:Adobe Photoshop, Adobe Illustrator, Sketch

解决方案架构师、顾问、用户体验(UX)主管 & 美国戴尔商业服务公司

2015 - 2016
Dell
  • Ideated experiences that created the need and fuel the adoption of digital experience strategies.
  • 担任EMEA地区的用户体验主管.
  • 实施以客户为中心的研究方法, creating and evaluating customer journey mapping and future-state customer experience maps.
  • Ideated and prioritized use cases to reduce customer pain points and improve customer experience, NPS和NSS评分跨越多个接触点.
  • 领导企业数字化转型战略.
  • 制定B2B全渠道体验策略, B2C, B2B2C, B2B2B帮助提高用户粘性, 客户花, 通过更好的客户体验实现客户满意度.
  • Won an award for outstanding financial contribution to Dell for the business I led them to win.
Technologies: iMovie, Adobe体验设计(XD), Adobe Photoshop, Adobe Illustrator

设计经理

2013 - 2015
TalkTalk电信
  • Led the creative direction and inspiration to visual and UX designers, structure, 以及对在线团队的交付管理. 改善了整个企业的客户体验.
  • 确保在线创意达到预期.
  • 领导UX和UI设计团队和UX策略.
  • Designed TalkTalk's first apps to be launched in the Apple store and Google Play store.
  • Created new UX/UI designs that helped contribute to increased sales, customer engagement and customer retention with better customer experience.
  • Led the rebrand of the entire suite of sites to launch in 12 weeks.
技术:Adobe Photoshop, Adobe Illustrator

创始人兼创意总监

2003 - 2012
Vision with Technology(现为Kaliop Group)
  • Grew the award-winning Vision with Technology to be the UK’s leading eZ Publish Enterprise Content Management Solutions partner.
  • 与节能信托等客户合作, CNBC欧洲, 金融时报》, 和兰登书屋出版公司.
  • Led the design of all creative work and UX for all of our clients.
技术:Adobe Photoshop, Adobe Illustrator

设计总监

1996 - 2002
Ion Global(前身为Revolution Ltd)
  • 在Revolution做初级设计师. Revolution was the number one design agency in London at the time.
  • Embraced new technologies at the time which the company wasn't aware of, 我能够扩大客户的服务范围.
  • 晋升为高级设计师,然后是设计总监.
  • Acted as the lead designer for Coutts 私人银行业务 working closely with them for several years.
  • Helped with the rebrand of Ion Global when Revolution was bought by ChinaDotCom.
  • Worked with other clients including HSBC, Royal Bank of Scotland, Jersey Telecom, and Nokia.
Technologies: Adobe Illustrator, Adobe Photoshop, Director, Flash
1990 - 1995

Bachelor of Arts Degree with Honors in Graphic Information Design

法尔茅斯大学-英国

Tools

Adobe Illustrator, Adobe Photoshop, Sketch, iMovie, 苹果主题, 微软办公软件, Adobe CC, Zeplin, Adobe体验设计(XD), Flash

平台

iOS, Director, Android

行业专业知识

Retail & Wholesale, 汽车, 政府, Marketing, Telecommunications, Banking & Finance

Other

UX Flows, App UX, 用户体验设计, Web UX, 用户研究, 验证用户研究, 用户需求, 用户体验的领导, 用户界面设计, 手机UI设计, iOS UI设计, 企业设计, 企业架构, Design, 用户界面(UI), 用户测试, 用户体验策略, 用户体验(UX), 移动用户界面, Mobile UX, 利益相关者管理, 响应, Omnichannel营销, 领导, 用户体验架构, Languages, 原生手机应用, 设计领导, 移动应用界面, 网页用户体验设计, 实地研究, 私人银行业务, 移动应用程序, 美国, B2B, 政府对政府(G2G), 政府对市民(G2C), 用户体验的方向, 物联网(IoT), 响应式Web应用, Global, 多语言设计

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